SEO Capabilities

Rollout generates websites with solid SEO foundations, making them ready for search engine optimization.

Built-in SEO Features

• Meta Tags: Rollout automatically generates basic meta titles and descriptions for your pages
• Clean HTML Structure: Properly organized HTML with semantic elements
• Mobile Responsiveness: All sites are responsive by default, improving mobile SEO
• Fast Loading: Global CDN hosting helps with page speed, a critical SEO factor

Customizing SEO Elements

To optimize your site for specific keywords:

1. Configure Meta Tags:
   • Go to your project settings
   • Find the SEO section
   • Customize page titles and descriptions for each page
2. Image Optimization:
   • Rollout does not automatically generate alt tags based on keywords
   • Manually add alt tags to images by selecting them and using the editing tools
   • Use descriptive filenames for uploaded images
3. Header Structure:
   • Ensure proper use of H1, H2, H3 headings for content hierarchy
   • Use the AI Edit feature to request proper heading structure

Local SEO Support

For businesses focusing on local SEO:

• Create location-specific pages with localized content
• Include NAP (Name, Address, Phone) information consistently
• Add Google Maps integration using the embed script feature
• Include location-specific keywords in page content and meta tags

Schema Markup

To add schema markup for enhanced search results:

1. Go to project Settings
2. Find the Scripts section
3. Add your schema markup JSON-LD code to the header section
4. Validate your markup using Google's Rich Results Test tool

Multilingual Support

Rollout supports creating websites in multiple languages.

Creating Multilingual Content

Option 1: Language-Specific Prompts

1. When creating a project, specify the language in your prompt
2. For example: "Create a professional law firm website in Spanish"
3. The AI will generate content in the specified language

Option 2: Manual Translation

1. Create your site in your primary language
2. Use the AI Edit feature to translate content by selecting elements and requesting translation
3. Example prompt: "Translate this section to French"

Multilingual Structure (Coming Soon)

Full multilingual site structure support with SEO-optimized URLs (like example.com/en/, example.com/fr/) is under development and will include:

• Proper hreflang tags
• Language switchers
• Geo-location SEO features
• Country-specific URLs

Current Multilingual Workarounds

Until full multilingual support is available, you can create separate projects for each language:

1. Create a project for your primary language
2. Duplicate the project for each additional language
3. Use the AI Edit feature to translate content
4. Link between language versions using a language switcher menu
5. Set up separate domains or subdomains for each language

Content Optimization

Generating SEO-Friendly Content

Use these prompt techniques for better SEO content:

1. Include target keywords in your prompts:
   • "Create a website about organic gardening techniques that targets keywords like 'companion planting', 'organic pest control', and 'soil amendment'"
2. Specify content structure:
   • "Create a blog post about cloud computing with an introduction, three key benefits, common misconceptions, and a conclusion"
3. Request specific meta data:
   • "Generate meta titles and descriptions that include my target keyword 'custom kitchen cabinets'"

Optimizing for Voice Search

For voice search optimization:

1. Use conversational language in your content
2. Include question-based headings (How, What, When, Where, Why)
3. Create FAQ sections that anticipate user questions
4. Use the AI Edit feature to request voice-search-friendly content

Blog and Content Creation

For blog creation:

1. Create a new page in your project dedicated to the blog
2. Use AI prompts to generate initial blog content
3. Structure your blog with proper headings and categories
4. Add relevant images with descriptive alt text
5. Include internal links to other pages on your site
6. Update content regularly using the AI Edit feature

Multilingual Website Best Practices

When creating multilingual websites with Rollout:

Content Management

• Use clear, concise language that's easy to translate
• Avoid idioms, slang, or culture-specific references that may not translate well
• Consider cultural differences in colors, images, and design elements

Technical Setup

• Use language codes in URLs (example.com/es/, example.com/fr/)
• Implement a clear language switcher in your navigation
• Ensure all form fields, buttons, and error messages are translated
• Consider right-to-left (RTL) language support for languages like Arabic or Hebrew

Translation Quality

• Use the AI to generate initial translations
• Review and refine translations for accuracy
• Consider local dialects (e.g., European Spanish vs. Latin American Spanish)
• Ensure dates, numbers, and currencies are formatted according to local conventions

SEO Monitoring & Improvement

After launching your Rollout site:

1. Connect to Google Search Console and Google Analytics
2. Monitor keyword rankings and traffic
3. Identify underperforming pages
4. Use the AI Edit feature to optimize those pages
5. Update content regularly to maintain search relevance

Remember that SEO is an ongoing process. Regular updates, fresh content, and continuous optimization are key to maintaining and improving your search engine rankings.